Dida is a cosmetics company founded by two entrepreneurs, Tengku Chanela Jamidah and Didie Nasir. The two founders are longtime friends and have always supported each other in their career paths as well as their personal lives. Having talked about A possible collaboration, they discovered that they wished to create a business that not only would benefit themselves but all women alike. Makeup was the first thing that came to mind. They believe that not only all types of woman would wear makeup but it also made them feel better about themselves.