NORM label was established in early 2016. It was founded by self taught designer , Atri Anggirani as an outlet for her creative expression and upbeat vision. NORM label is primarily focused on simplicity, versatility and contemporary aesthetic. It is aimed to woman with upbeat personality, big aspirations and their love for art & music. Fittingly good quality of cotton, graceful modern silhouettes, monochrome and earthy color meld function with style.