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Emel by Melinda Looi

‘emel by Melinda Looi’ (pronounced eh-mehl) is a limited-edition, annual charity Ramadhan collection by Malaysian fashion designer Melinda Looi. The word emel is derived from the word amal, of Arabic origin. Amal means hope, expectation, and aspiration. In Malay, it means good deeds or charity. Each year, emel by Melinda Looi aims to collaborate with a local celebrity to help raise awareness and encourage the spirit of giving in the month of Ramadhan. This year the co-designing celebrity is Malaysian actress, model, and host Diana Danielle. ‘Diana Danielle x emel’ is a a capsule collection of ladies’ Baju Raya inspired by the celebrity’s personal style of youthful, feminine elegance. Diana Danielle has nominated IJN Foundation as the organization to receive a portion of proceeds from sales of the collections.

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  • New
    Colour Block Baju Kurung in Pink Colour Block Baju Kurung in Pink

    emel by Melinda Looi

    Colour Block Baju Kurung in Pink
    RM380.00
  • New
    Colour Block Baju Kurung in Nude Colour Block Baju Kurung in Nude

    emel by Melinda Looi

    Colour Block Baju Kurung in Nude
    RM380.00
  • Printed Baju Kurung Johor with Floral Applique in Multi Printed Baju Kurung Johor with Floral Applique in Multi

    Diana Danielle X emel

    Printed Baju Kurung Johor with Floral Ap...
    RM380.00
  • Peplum Baju Kurung with Sequins in Black Peplum Baju Kurung with Sequins in Black

    Diana Danielle X emel

    Peplum Baju Kurung with Sequins in Black
    RM450.00
  • Modern Baju Kurung with Lace Embellishment in Cream Modern Baju Kurung with Lace Embellishment in Cream

    Diana Danielle X emel

    Modern Baju Kurung with Lace Embellishme...
    RM350.00
  • Silky Printed Kaftan with Belt in Multi Silky Printed Kaftan with Belt in Multi

    Diana Danielle X emel

    Silky Printed Kaftan with Belt in Multi
    RM420.00
  • Baju Kurung with Contrast Collar and Cuffs in Multi Baju Kurung with Contrast Collar and Cuffs in Multi

    Diana Danielle X emel

    Baju Kurung with Contrast Collar and Cuf...
    RM380.00
  • Embroidered Lace Kurung with Pleated Skirt in Pink Embroidered Lace Kurung with Pleated Skirt in Pink

    Diana Danielle X emel

    Embroidered Lace Kurung with Pleated Ski...
    RM480.00
  • Embroidered Lace Kurung with Pleated Skirt in Green Embroidered Lace Kurung with Pleated Skirt in Green

    Diana Danielle X emel

    Embroidered Lace Kurung with Pleated Ski...
    RM480.00
  • Embroidered Lace 2-Piece Jubah in Navy Embroidered Lace 2-Piece Jubah in Navy

    Diana Danielle X emel

    Embroidered Lace 2-Piece Jubah in Navy
    RM380.00
  • Baju Kurung with Studded Trim and Bow Peplum in Light Grey Baju Kurung with Studded Trim and Bow Peplum in Light Grey

    Diana Danielle X emel

    Baju Kurung with Studded Trim and Bow Pe...
    RM450.00
  • Baju Kurung with Studded Trim and Bow Peplum in Blue Baju Kurung with Studded Trim and Bow Peplum in Blue

    Diana Danielle X emel

    Baju Kurung with Studded Trim and Bow Pe...
    RM450.00
  • Soft Linen Baju Kurung with Beaded Trim in Pink Soft Linen Baju Kurung with Beaded Trim in Pink

    Diana Danielle X emel

    Soft Linen Baju Kurung with Beaded Trim ...
    RM380.00
  • Soft Linen Baju Kurung with Beaded Trim in Blue Soft Linen Baju Kurung with Beaded Trim in Blue

    Diana Danielle X emel

    Soft Linen Baju Kurung with Beaded Trim ...
    RM380.00
  • Jacquard Motif Peplum Baju Kurung in Pink Jacquard Motif Peplum Baju Kurung in Pink

    Diana Danielle X emel

    Jacquard Motif Peplum Baju Kurung in Pin...
    RM350.00
  • Brocade Peplum Baju Kurung in Purple Brocade Peplum Baju Kurung in Purple

    emel by Melinda Looi

    Brocade Peplum Baju Kurung in Purple
    RM380.00
  • Colour Block Baju Kurung in Multi Colour Block Baju Kurung in Multi

    emel by Melinda Looi

    Colour Block Baju Kurung in Multi
    RM380.00
  • Modern Printed Baju Kurung in Black and White Modern Printed Baju Kurung in Black and White

    emel by Melinda Looi

    Modern Printed Baju Kurung in Black and ...
    RM380.00
  • Mirror Print Baju Kurung in Multi Mirror Print Baju Kurung in Multi

    emel by Melinda Looi

    Mirror Print Baju Kurung in Multi
    RM350.00
  • Printed Baju Kurung Johor with Lace in Multi Printed Baju Kurung Johor with Lace in Multi

    emel by Melinda Looi

    Printed Baju Kurung Johor with Lace in M...
    RM320.00
  • Modern Baju Kurung with Necklace and Belt in Black Modern Baju Kurung with Necklace and Belt in Black

    emel by Melinda Looi

    Modern Baju Kurung with Necklace and Bel...
    RM380.00
  • Modern Baju Kurung with Embellishments in Pink Modern Baju Kurung with Embellishments in Pink

    emel by Melinda Looi

    Modern Baju Kurung with Embellishments i...
    RM480.00
  • Modern Baju Kurung with Embellishments in Navy Modern Baju Kurung with Embellishments in Navy

    emel by Melinda Looi

    Modern Baju Kurung with Embellishments i...
    RM480.00
  • Embroidered Lace Baju Kurung in Black and Green Embroidered Lace Baju Kurung in Black and Green

    emel by Melinda Looi

    Embroidered Lace Baju Kurung in Black an...
    RM450.00
  • Embroidered Lace Baju Kurung in Blue and Green Embroidered Lace Baju Kurung in Blue and Green

    emel by Melinda Looi

    Embroidered Lace Baju Kurung in Blue and...
    RM450.00
  • Lace Baju Kurung with Peter Pan Collar in Turquoise Lace Baju Kurung with Peter Pan Collar in Turquoise

    emel by Melinda Looi

    Lace Baju Kurung with Peter Pan Collar i...
    RM350.00
  • Lace Baju Kurung with Peter Pan Collar in Pink Lace Baju Kurung with Peter Pan Collar in Pink

    emel by Melinda Looi

    Lace Baju Kurung with Peter Pan Collar i...
    RM350.00
  • Modern Baju Kurung with Metallic Linen Panel in Brown Modern Baju Kurung with Metallic Linen Panel in Brown

    emel by Melinda Looi

    Modern Baju Kurung with Metallic Linen P...
    RM380.00
  • Modern Baju Kurung with Tiered Skirt in Purple Modern Baju Kurung with Tiered Skirt in Purple

    emel by Melinda Looi

    Modern Baju Kurung with Tiered Skirt in ...
    RM390.00
  • Jacquard Snakeskin Peplum Baju Kurung in Navy Jacquard Snakeskin Peplum Baju Kurung in Navy

    emel by Melinda Looi

    Jacquard Snakeskin Peplum Baju Kurung in...
    RM320.00
  • Jacquard Snakeskin Peplum Baju Kurung in Red Jacquard Snakeskin Peplum Baju Kurung in Red

    emel by Melinda Looi

    Jacquard Snakeskin Peplum Baju Kurung in...
    RM320.00
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