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Emel by Melinda Looi

‘emel by Melinda Looi’ (pronounced eh-mehl) is a limited-edition, annual charity Ramadhan collection by Malaysian fashion designer Melinda Looi. The word emel is derived from the word amal, of Arabic origin. Amal means hope, expectation, and aspiration. In Malay, it means good deeds or charity. Each year, emel by Melinda Looi aims to collaborate with a local celebrity to help raise awareness and encourage the spirit of giving in the month of Ramadhan. This year the co-designing celebrity is Malaysian actress, model, and host Diana Danielle. ‘Diana Danielle x emel’ is a a capsule collection of ladies’ Baju Raya inspired by the celebrity’s personal style of youthful, feminine elegance. Diana Danielle has nominated IJN Foundation as the organization to receive a portion of proceeds from sales of the collections.

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  • Embroidered Lace Kurung with Pleated Skirt in Pink Embroidered Lace Kurung with Pleated Skirt in Pink

    Diana Danielle X emel

    Embroidered Lace Kurung with Pleated Ski...
    RM480.00
  • Sale
    Baju Kurung with Studded Trim and Bow Peplum in Light Grey Baju Kurung with Studded Trim and Bow Peplum in Light Grey

    Diana Danielle X emel

    Baju Kurung with Studded Trim and Bow Pe...

    Regular Price: RM450.00

    Special Price: RM360.00

  • Baju Kurung with Studded Trim and Bow Peplum in Blue Baju Kurung with Studded Trim and Bow Peplum in Blue

    Diana Danielle X emel

    Baju Kurung with Studded Trim and Bow Pe...
    RM450.00
  • Soft Linen Baju Kurung with Beaded Trim in Pink Soft Linen Baju Kurung with Beaded Trim in Pink

    Diana Danielle X emel

    Soft Linen Baju Kurung with Beaded Trim ...
    RM380.00
  • Sale
    Brocade Peplum Baju Kurung in Purple Brocade Peplum Baju Kurung in Purple

    emel by Melinda Looi

    Brocade Peplum Baju Kurung in Purple

    Regular Price: RM380.00

    Special Price: RM266.00

  • Colour Block Baju Kurung in Multi Colour Block Baju Kurung in Multi

    emel by Melinda Looi

    Colour Block Baju Kurung in Multi
    RM380.00
  • Sale
    Mirror Print Baju Kurung in Multi Mirror Print Baju Kurung in Multi

    emel by Melinda Looi

    Mirror Print Baju Kurung in Multi

    Regular Price: RM350.00

    Special Price: RM245.00

  • Sale
    Printed Baju Kurung Johor with Lace in Multi Printed Baju Kurung Johor with Lace in Multi

    emel by Melinda Looi

    Printed Baju Kurung Johor with Lace in M...

    Regular Price: RM320.00

    Special Price: RM256.00

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