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Emel by Melinda Looi

‘emel by Melinda Looi’ (pronounced eh-mehl) is a limited-edition, annual charity Ramadhan collection by Malaysian fashion designer Melinda Looi. The word emel is derived from the word amal, of Arabic origin. Amal means hope, expectation, and aspiration. In Malay, it means good deeds or charity. Each year, emel by Melinda Looi aims to collaborate with a local celebrity to help raise awareness and encourage the spirit of giving in the month of Ramadhan. This year the co-designing celebrity is Malaysian actress, model, and host Diana Danielle. ‘Diana Danielle x emel’ is a a capsule collection of ladies’ Baju Raya inspired by the celebrity’s personal style of youthful, feminine elegance. Diana Danielle has nominated IJN Foundation as the organization to receive a portion of proceeds from sales of the collections.

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  • Colour Block Baju Kurung in Pink Colour Block Baju Kurung in Pink

    emel by Melinda Looi

    Colour Block Baju Kurung in Pink
    RM380.00
  • Sale
    Printed Baju Kurung Johor with Floral Applique in Multi Printed Baju Kurung Johor with Floral Applique in Multi

    Diana Danielle X emel

    Printed Baju Kurung Johor with Floral Ap...

    Regular Price: RM380.00

    Special Price: RM304.00

  • Peplum Baju Kurung with Sequins in Black Peplum Baju Kurung with Sequins in Black

    Diana Danielle X emel

    Peplum Baju Kurung with Sequins in Black
    RM450.00
  • Sale
    Baju Kurung with Contrast Collar and Cuffs in Multi Baju Kurung with Contrast Collar and Cuffs in Multi

    Diana Danielle X emel

    Baju Kurung with Contrast Collar and Cuf...

    Regular Price: RM380.00

    Special Price: RM266.00

  • Embroidered Lace Kurung with Pleated Skirt in Pink Embroidered Lace Kurung with Pleated Skirt in Pink

    Diana Danielle X emel

    Embroidered Lace Kurung with Pleated Ski...
    RM480.00
  • Embroidered Lace Kurung with Pleated Skirt in Green Embroidered Lace Kurung with Pleated Skirt in Green

    Diana Danielle X emel

    Embroidered Lace Kurung with Pleated Ski...
    RM480.00
  • Sale
    Baju Kurung with Studded Trim and Bow Peplum in Light Grey Baju Kurung with Studded Trim and Bow Peplum in Light Grey

    Diana Danielle X emel

    Baju Kurung with Studded Trim and Bow Pe...

    Regular Price: RM450.00

    Special Price: RM360.00

  • Baju Kurung with Studded Trim and Bow Peplum in Blue Baju Kurung with Studded Trim and Bow Peplum in Blue

    Diana Danielle X emel

    Baju Kurung with Studded Trim and Bow Pe...
    RM450.00
  • Soft Linen Baju Kurung with Beaded Trim in Pink Soft Linen Baju Kurung with Beaded Trim in Pink

    Diana Danielle X emel

    Soft Linen Baju Kurung with Beaded Trim ...
    RM380.00
  • Soft Linen Baju Kurung with Beaded Trim in Blue Soft Linen Baju Kurung with Beaded Trim in Blue

    Diana Danielle X emel

    Soft Linen Baju Kurung with Beaded Trim ...
    RM380.00
  • Sale
    Jacquard Motif Peplum Baju Kurung in Pink Jacquard Motif Peplum Baju Kurung in Pink

    Diana Danielle X emel

    Jacquard Motif Peplum Baju Kurung in Pin...

    Regular Price: RM350.00

    Special Price: RM297.50

  • Sale
    Sequinned Lace Panel Baju Kurung in Yellow Sequinned Lace Panel Baju Kurung in Yellow

    Diana Danielle X emel

    Sequinned Lace Panel Baju Kurung in Yell...

    Regular Price: RM380.00

    Special Price: RM266.00

  • Sale
    Brocade Peplum Baju Kurung in Purple Brocade Peplum Baju Kurung in Purple

    emel by Melinda Looi

    Brocade Peplum Baju Kurung in Purple

    Regular Price: RM380.00

    Special Price: RM266.00

  • Sale
    Mirror Print Baju Kurung in Multi Mirror Print Baju Kurung in Multi

    emel by Melinda Looi

    Mirror Print Baju Kurung in Multi

    Regular Price: RM350.00

    Special Price: RM245.00

  • Sale
    Modern Baju Kurung with Necklace and Belt in Black Modern Baju Kurung with Necklace and Belt in Black

    emel by Melinda Looi

    Modern Baju Kurung with Necklace and Bel...

    Regular Price: RM380.00

    Special Price: RM266.00

  • Sale
    Modern Baju Kurung with Embellishments in Pink Modern Baju Kurung with Embellishments in Pink

    emel by Melinda Looi

    Modern Baju Kurung with Embellishments i...

    Regular Price: RM480.00

    Special Price: RM336.00

  • Sale
    Modern Baju Kurung with Embellishments in Navy Modern Baju Kurung with Embellishments in Navy

    emel by Melinda Looi

    Modern Baju Kurung with Embellishments i...

    Regular Price: RM480.00

    Special Price: RM384.00

  • Sale
    Embroidered Lace Baju Kurung in Black and Green Embroidered Lace Baju Kurung in Black and Green

    emel by Melinda Looi

    Embroidered Lace Baju Kurung in Black an...

    Regular Price: RM450.00

    Special Price: RM360.00

  • Embroidered Lace Baju Kurung in Blue and Green Embroidered Lace Baju Kurung in Blue and Green

    emel by Melinda Looi

    Embroidered Lace Baju Kurung in Blue and...
    RM450.00
  • Sale
    Jacquard Snakeskin Peplum Baju Kurung in Navy Jacquard Snakeskin Peplum Baju Kurung in Navy

    emel by Melinda Looi

    Jacquard Snakeskin Peplum Baju Kurung in...

    Regular Price: RM320.00

    Special Price: RM224.00

  • Sale
    Jacquard Snakeskin Peplum Baju Kurung in Red Jacquard Snakeskin Peplum Baju Kurung in Red

    emel by Melinda Looi

    Jacquard Snakeskin Peplum Baju Kurung in...

    Regular Price: RM320.00

    Special Price: RM224.00

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