SO.LEK

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SO.LEK

SO.LEK is a cosmetic brand that is located in the heart of Kuala Lumpur, Malaysia, Founded by two siblings, Dahlia Nadirah & Luqman Hakim. Dahlia was inspired to venture into this industry after a trip to New York City where there were endless variety of affordable cosmetics brands. The name SO.LEK was inspired by two things; alat-solek (which means make-up in English) and the words “SO? Relax!”. These two words are often used by the siblings. As for the logo, it was inspired by the traditional bottle of eye-liner (or ‘celak’) that was used by their late grandmother. As a brand, SO.LEK aims to give a new meaning of confidence and to also enhance their users’ beauty.

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