Innai, a union of mother and her two daughters. Founded in 2004, INNAI was born out of this family’s love of batik and urban aesthetics. Breaking the boundaries of traditional art, InnaiI combines traditional hand-drawn batik craftsmanship and fine fabrics with contemporary designs and silhouettes.

Each piece holds a story within itself. Its philosophies behind its colour and design, the process in which it is made and the fall of each piece on a woman. Innai’s collections are manifestations of Malaysian heritage and the spirit of those behind the brand.

Tell us about your collection this year, what inspired it?

"“The Blush of Raya consists of styles that are clean, feminine and chic in sweet pastels that would make its wearer blush with sweetness. We have kurung sets that can be worn as separates to set a different tone. The collection is of a polished style with on-trend 3D embellishment details infused with confidence and playfulness.” - Izrin Ismail, Founder