KATE offers fashion-conscious women innovative, trendy products and colors of fantastic quality at moderate prices. Backed by its cool, sharp package design and advertising, KATE has quickly seized the top share of the self-selection makeup market for young women in Japan. KATE is a rising brand in Asia, striking the chord with trendsetting, makeup-conscious women in the dynamic, younger market segments.

• A BB gel cream that functions as an emulsion, essence, cream, sunscreen and foundation to create a chic, contoured look

• Fragrance-free

• Alcohol-free

• Double-effect mineral powder ^*1 (protecting skin and covering visible pores)

• Multiple moisturizing ingredients (olive oil, jojoba oil, and almond oil)

• Serum ingredient (water-soluble collagen)