KATE offers fashion-conscious women innovative, trendy products and colors of fantastic quality at moderate prices. Backed by its cool, sharp package design and advertising, KATE has quickly seized the top share of the self-selection makeup market for young women in Japan. KATE is a rising brand in Asia, striking the chord with trendsetting, makeup-conscious women in the dynamic, younger market segments.

• Skin-friendly powder with reliable coverage

• Completed non-comedogenic testing (a formula that is not likely to cause pimples)

• Paraben (preservative)-free, ultraviolet absorber-free and fragrance-free

• Contains multiple moisturizing ingredients (olive oil, jojoba oil and almond oil)

• Feels lighter on the skin yet has the same reliable coverage.

• Dual-effect mineral powder (for skin protection and pore coverage)

• Foundation containing mineral powder coated with highly-moisturizing agar (an ingredient derived from seaweed)

*However, this does not constitute a guarantee that all users will be free from comedos (which cause pimples) or other skin problems