KATE offers fashion-conscious women innovative, trendy products and colors of fantastic quality at moderate prices. Backed by its cool, sharp package design and advertising, KATE has quickly seized the top share of the self-selection makeup market for young women in Japan. KATE is a rising brand in Asia, striking the chord with trendsetting, makeup-conscious women in the dynamic, younger market segments.

• Turns into powder in 15 seconds

• A liquid foundation that does not require a face powder

• Completed non-comedogenic testing (a formula that is not likely to cause pimples)

• Serum ingredient (water-soluble collagen)

• Moisturizing ingredient to prevent dry skin

• A new liquid foundation that turns into powder as soon as it’s applied.

• Combines the smoothness and excellent coverage of a liquid foundation and the silky, beautiful finish of a powder foundation

*However, this does not constitute a guarantee that all users will be free from comedos (which cause pimples) or other skin problems