emel by Melinda Looi (pronounced eh-MEHL) is a limited edition, accessibly priced annual Raya collection by Malaysian fashion designer Melinda Looi.

Each year emel will tie-up with a Malaysian personality to guest design a capsule collection for the brand. Proceeds from the collection will be donated to a charity of that personality’s choice.

This year Melinda Looi has teamed up with a group of very talented and beautiful ladies, Aishah Sinclair, Atilia Haron, Daphne Iking, Dynas Mokhtar, Sazzy Falak and Serena C.

“As a group they are called CLPTS [celebrities with pet projects] and just like emel, they like to give back to a worthy cause and this year, part of our sales proceeds to Reef Check, focused on coral reef conservation” - Melinda Looi