Soft-spoken and shy, this award winning designer is the creative force behind Syaiful Baharim Atelier and is well known for high fashion wedding and evening creations, traditional and Muslimah garments and batik resort wear.

Immediately recognisable for his crisp and tailored look, Syaiful injects modern and urban touches breathing freshness and modern sophistication. It is no wonder that Syaiful appeals to the fashionable woman who appreciates beautiful well-made clothes that stand out. His penchant is to delight and titillate, mixing lace with modern encrusted bijoux beadwork, juxtaposing linens with fine silks, placing Peranakan Nyoya embroidery on Malay songket, cutting tweed for traditional garments, melding stiff fabric with petal like flowing chiffon, effortlessly merging eastern silhouettes with western styles, that consistently yield unexpected results but always wearable. Always appropriate.

“Raya 2016 is all about the Syaiful Baharim woman. I am inspired by her! Opinionated yet graceful, modest yet chic, she balances work, life and family - she strives to have it all. The quintessential modern Malay woman. This collection is basic, with simple silhouette adorned with subtle details which gives them a little extra something. Frills and ruffles have always been my game - I just love them, don't you? I'm moving away from prints this year, but you will find minimally designed fabric in pastel hues that feel good on the skin!” -Syaiful Baharim